Utilizing a Combined Marketing Approach to Increase Web Traffic

In today’s plugged-in world, a company’s website should be the focal point of all its digital marketing efforts. It serves as the business’s “front door” for thousands of prospects and acts as a “salesperson” that never takes a break, sleeps, or stops.
With that in mind, you must funnel consumer traffic to your website through various methods and tactics. How can you do so effectively?

Increasing Web Traffic with Multi-Channel Marketing

The key is to use multiple channels, often in conjunction with one another, as part of a “marketing toolkit” to drive traffic to your site. Here are some suggestions that can help:

1. Leverage social media platforms

Use different social media channels to drive followers to your website. You can achieve this goal by sharing content that offers real value to your followers, engaging with them via comments, likes, and replies, and running targeted ads that resonate with them. Remember that different audiences may be more likely to use some social media platforms over others (e.g., TikTok is more popular among Gen Z than Gen X).

2. Implement SEO best practices

Search engine optimization (SEO) is a powerful tool for making your company’s website more visible to the general public. Optimize your web pages to rank higher in search engine results.
Use specific keywords and phrases to help engines like Google match your content to relevant search terms. Consider using location-specific keywords to target consumers within a specific city or region. In addition, remember that responsive web design will help you improve efficiency and enhance customer experience. Excellent website performance significantly impacts SEO because it makes it easier for search engines to find information and improves the user experience, which typically leads to more time spent on the page.

3. Utilize email marketing

Email marketing is one of the least expensive and most effective ways to reach out to your consumer base. Send out regular newsletters and promotional offers to your contact list. Ensure that your call to action encourages readers to visit your website and include a link with your messages to make it easy for them to do so. The fewer steps they need to take, the more likely you’ll get better results.

4. Make good use of content marketing

It’s often been said in the marketing world that “content is king.” The point is that high-quality, relevant content can drive engagement and conversions like nothing else. With that in mind, develop a variety of content that your audience will find helpful and entertaining — for instance, blog posts, eBooks, white papers, step-by-step tutorials, and other pieces that provide value to your users. And again, direct prospects to visit your site for more information.

5. Launch digital campaigns

Use digital advertising through platforms like Google Ads to attract traffic to your website from search engines. In addition, explore display ads as another way to increase brand awareness and drive traffic to your site. Campaigns help you put more content online and drive more attention to your website or for sales.

6. Invest in audio ads

While the above points have largely emphasized digital tactics, don’t forget to complement those with audio ads. For example, consider sponsoring podcasts that are likely to reach your target audience or develop streaming ads that will reach listeners during different periods of attention. You may even want to take things further by developing your official podcast!
Remember that combining digital and audio advertising can be much more impactful than just one of these channels. Audio improves your brand credibility and trust, so people seeing your ads elsewhere will quickly recognize them and know their legitimacy.

7. Use retargeting campaigns

Retargeting is a powerful way to win “second chance” business. The point of retargeting ads is to re-engage with visitors who’ve left your site without taking action. In many cases, you’ll be able to get them to return to your site and ultimately make a purchase with your brand. 
These ads are designed to target previous customers or qualified leads using the information you have about them. You can personalize your marketing to their pain points or alert them to new offerings they can benefit from.

Use a Holistic Approach to Boost Your Web Traffic

It’s essential to take a holistic view of your website’s traffic. Use various marketing techniques and tactics to drive consumers to the “front door” of your business, thus giving yourself a better shot at converting them into paying customers. 
Granted, it’s not necessarily easy to implement and manage a combined marketing strategy. However, help is readily available. Our team of marketing experts at Hubbard Chicago can provide the guidance and assistance you need to enhance your overall marketing strategy and reap a higher ROI.

Reach out today to learn more about our expertise and how we can help your brand to grow.

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