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2020 was a year that we never expected. When the world suddenly shut down, it took businesses by surprise, causing them to pivot unexpectedly to quickly learn what did and didn’t work in their new reality. As the pandemic ends and the world opens back up, many pandemic-era trends will remain for the foreseeable future. Here…
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Developing a marketing strategy is a complicated process, made even more difficult if you don’t have sufficient experience. Increasing your profits depends upon devising an effective campaign strategy that connects with your target audience in a way that spurs them into action. Whether you are new to marketing or a seasoned professional,…
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Lead generation is one of the core goals of advertising because all customers start out as leads or prospects. Focusing on lead generation attracts interest in your product or service so you can convert those leads or prospects into a customer. Examples of different types of lead generation include white…
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Nowadays, 92% of car buyers start their searches online, but sales themselves rely more on bringing people into the dealership. Having a solid marketing plan can make a huge difference in improving your visibility and attracting more people to your dealership. After all, the car industry is saturated with competition…
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Social media represents many things to many people. It entertains, educates, and informs. What can’t be overlooked is that it is a powerful marketing tool, particularly for businesses on a small budget. Shares, brand mentions, and influencer endorsements can take a new product or small business from relative obscurity to…
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Finally, there is a light at the end of the tunnel signaling the end of the pandemic. Though we won’t necessarily return to pre-COVID norms, marketers do need to keep lessening restrictions in mind in their marketing efforts. If you aren’t sure what that means, you aren’t alone. We’ve put…
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