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Event Advertising in 2022   Although events and event advertising have been around for a long time, with significant impact, there are some notable changes to be aware of to optimize your marketing in 2022. First and foremost is the rise of hybrid (virtual and in-person) events. These help you…

  Are you wondering if your media rep (or a potential media rep) is a good fit, provides good service, and can help grow your marketing? Then you’re on the right path to success! Why? Because the right media rep will maximize your advertising potential with innovation, experience with success,…

Storytelling Matters – Tips to Use Audio and Digital to Tell Yours   People love a good story. Whether it’s a book, a poem, a movie score, or beautiful photography, they are all elements of engaging storytelling that create a feeling for the audience. Telling a good story is one…

How to Revamp Auto Dealership Ads Ahead of Expected Inventory   The pandemic era has resulted in unprecedented supply chain issues in most of our experiences. Getting finished goods to consumers is a challenge, complicated by everything from component shortages to staffing problems to shipping issues. Inventory and stock fluctuations…

  Tips to Reach Multicultural Audiences through Digital Marketing The landscape is changing, not just in Chicago but the entire U.S. We are, more than ever, a melting pot. People worldwide come to our shores for a better life, better education, and the siren call of the American Dream. If we…

  How Restaurants Can Have an Online Presence   One of the first things that became evident during the pandemic was how crucial an online presence is for restaurants. Those already managing a healthy web presence could keep customers updated on when they were open, what menu options were available,…