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The buyer’s journey is a process that sometimes takes a while to complete going from awareness to conversion. For local radio, the buyer journey can often look different from ads targeting individuals across the nation.
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Marketing a college to prospective students is a challenge in today’s environment. Many commonplace marketing tactics are effective in attracting older generations, but they aren’t as persuasive among younger generations. One of the main reasons for this ineffectiveness is that younger generations grew up inundated with advertisements, both online and…
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Selling through radio ads can entail many steps beyond placing the ad. Successful radio ad campaigns may consist of several touchpoints that prospects interact with across multiple marketing channels. For example, when businesses want to target people in a specific geographic area, local radio stations are an ideal channel. That…
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Traditional events generate buzz and energy, which is hard to copy in the online environment. Lockdowns and social distancing have made offline brand awareness a challenge for companies around the world. That’s why virtual events are gaining momentum. Hubbard Chicago is excited to launch two-hour virtual remote events that both…
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Radio creates a valuable opportunity to deliver a powerful message to the target audience. One of the key advantages of radio over any digital channel is its ability to reach the target audience while it can’t access digital mediums. For example, radio ads can play while prospects are driving or…
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The conditions of the Coronavirus pandemic have dramatically changed how people consume media. It has created significant changes in consumer needs which has changed the way consumers interact with media. For advertisers, that means a shift in the way they interact with their consumers.
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