2060 Digital’s How To Value Impressions, Clicks, and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so you know which metrics are the most important to pay attention to. See the full article by clicking here for some key ideas to keep in mind when you’re learning how to properly evaluate your campaign data.

See the rest of the article here