When it comes to digital display ads, perhaps nothing else has more of a direct impact on your click-through and conversion rates than your call-to-action (CTA). Without a clear and compelling CTA, you’re going to have a much more challenging time converting website visitors into qualified leads or paying customers.If your landing pages are only getting a smattering of traffic here and there, or if you’re experiencing lackluster conversion rates, it may be time to rethink your approach to your CTA. Below are some key points that will help you take a second look at this all-important element of your marketing arsenal, so that you can revolutionize the performance of your digital display ads.
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