2060 Digital’s The Right Video Length For Each Platform
Unless you’ve been living under a rock for some time now, you’re probably well aware that video is the undisputed king of online content. With billions of hours’ worth of video being watched every day (Facebook alone logs over 8 billion videos viewed every 24 hours), it’s easy to see why brands are flocking to this highly engaging format to communicate their message.
There is one small problem, however: In today’s digitally-driven society, the average consumer has a notoriously short attention span (less than that of a goldfish according to one study), a fact that has essentially forced video marketers to tailor their content to suit our distraction-prone tendencies. No doubt this is the main reason why 56% of all online videos published over the last year are less than two minutes in length.