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To build brand awareness means to familiarize your target audience with the different elements that make up your company. It helps your target audience instantly recognize your logo, tagline, products, services or other aspects of your business upon hearing or seeing a certain brand element. When consumers can recall your…
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Podcasts have created an entire new category of media that only continues to grow in popularity. Nearly half of the United States has listened to a podcast, with 44% of people noting that they have listened to one. Even more, regular podcast listeners average about 7 different shows per week.
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When done right, digital advertising adds value to any marketing campaign. It helps build awareness, drive engagement and influence customer behavior. While it may seem easier to keep digital advertising in-house, there are a number of benefits to outsourcing your efforts to a media company who will take a strategic…
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Are you looking for a marketing platform that is guaranteed to get your message seen? Then social media is a clear choice. There are over 3 billion people using social media, and marketers have noticed social media to be useful for increasing exposure (90%), increasing traffic (75%) and building a…
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With over-the-top, or OTT, advertising, local retailers can effectively compete with the major players in their industry while catering to local communities and their target customers. OTT for local businesses revolves around the placement of ads within the interface and content used for over-the-top devices and platforms.
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Buying media is an important step in achieving your marketing goals. But to be successful, you must have a few things in place before actually purchasing media. Asking these key questions can help you make the right decisions when buying media to boost the effectiveness of your campaign:
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