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When shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy. For products with longer sales cycles, such as furniture…
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This is the third installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customer how they heard about you isn’t enough to understand the impact of your radio advertising. Then we explored how your customers are indeed spending time listening…
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Mobile devices have become a basic and important part of our everyday lives. Research shows that the average American spends 500 hours annually using their mobile device. By 2019, it’s expected that 72% of all marketing dollars will be spent on mobile advertising. In addition, mobile-friendly websites rank higher in…
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This is the second installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customers how they heard about you isn’t enough data to understand the role your radio advertising played in getting them to your door, online or in person.…
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The early days of YouTube are long gone, and today’s marketers know video can be a powerful tool. When people are planning big purchases—like a new car—they’re doing their research online, and increasingly searching for videos. In fact, video’s domination is projected to continue into the foreseeable future, accounting for…
Read MoreWe don’t need to tell you that tracking ROI is important to your advertising success. But when it comes to analyzing your radio results, what data are you turning to? If you’re like some business owners and marketers, you might still be asking customers, “Where did you hear about us?”…
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