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Radio is a reflection of the people in an area. It represents local culture, businesses, and events. Radio is fundamentally a local medium, and advertising on local radio helps drive people to action by increasing local brand awareness and increasing event attendance. By developing localized campaigns, you can tap into…

Video marketing is becoming increasingly popular, particularly among younger audiences. Internet users, in general, spend 6 hours and 48 minutes each week watching videos online. For younger viewers age 18-29, 76% watch videos on Instagram, 75% also use Snapchat, and 55% report viewing on Tik Tok. Video enables consumers to put a face…

The furniture industry is shifting. Like many other businesses, they need to pivot their marketing approach to engage new audiences and embrace new ways to shop. Many consumers love looking at furniture, whether in stores or online, even when they aren’t ready to make a purchase. Furniture marketing depends on making a…

ROI or Return on Investment is the result of a formula that determines the profitability of a cash outlay. You can calculate the ROI of a marketing investment by subtracting the initial investment cost from the final value to get the net return. Divide the net return by the total…

Brand marketing and direct response are very different marketing strategies. Brand marketing is what Apple, Nike, and many others excel in. That type of ad spend is designed to make brands top of mind for consumers by reinforcing an idea or image. The idea with this strategy is when you need…

Social media is an important tool for presenting your brand to the public. It is an excellent way to create a positive impression with customers but what you may not realize is that it is also highly effective at attracting employees. With the increasing prevalence of social networks and the…