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The popular Chicago morning show, Sherman & Tingle show, on 97.1 FM, the Drive, came through for our military vets once again. On the fourth installment of the ‘Give a Vet a Pet’ campaign, the show raised more than $90K to help six military veterans get a service dog. Initially,…
Before you spend any advertising dollars, you have to determine who your target audience is. Without doing so, chances are you’ll waste money, miss sales opportunities, and possibly lose customers and market share.
Chances are, you’ve been at a family gathering a time or two, where an extended family member explains their job–seemingly taking all day to do so. They give a long and tedious story about every detail of their organization, completely overlooking the daydreamers who’ve been so lovely to stay despite…
Radio is an incredibly powerful advertising tool. Even in a world filled with digital communications, radio still reaches more individuals than any other media platform. Additionally, radio’s format captures an audience’s attention during critical moments, like when they’re in the car and more likely to pay attention. It also allows…
Investing a lot in your marketing spend doesn’t guarantee a large return. Knowing when, where, and how to spend your advertising dollars is the key factor. Even modest budgets can get a good return from their advertising dollars when spent well. This industry rewards playing smarter, not harder, with your…
Stories have been a viable source of communication since the beginning of time and are crucial to the success of radio ads. They’re important for recall and recognition, persuading acts or behaviors, and entertaining the listener. Stories play a role in radio marketing by helping people decide what to feel…
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