Part II: Radio Drives Real Results for Chicago Advertisers (VIDEO)
Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they’ve used radio effectively.
First, check out the first video aired featuring Wintrust Financial Corporation CEO, Ed Wehmer.
This video is part of a larger initiative—“Chicago Radio Drives Real Results”—that’s received recognition from the Illinois Broadcasters Association.
What Kind of Real Results?
Radio can offer the following to advertisers:
- Reach + Intimacy. More than 90% listen every week, and your ads aren’t surrounded by other messages, but presented in an uncluttered environment.
- Targeting. You can select your programming to zero in on narrow segments of your target audience.
- Engagement. Listeners feel loyalty to radio personalities, and the audio experience primes them for emotional connections.
- Consistency. Over the years and into the digital age, radio has proven to be a consistently effective medium for advertisers.