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The early days of YouTube are long gone, and today’s marketers know video can be a powerful tool. When people are planning big purchases—like a new car—they’re doing their research online, and increasingly searching for videos. In fact, video’s domination is projected to continue into the foreseeable future, accounting for…
Read MoreWe don’t need to tell you that tracking ROI is important to your advertising success. But when it comes to analyzing your radio results, what data are you turning to? If you’re like some business owners and marketers, you might still be asking customers, “Where did you hear about us?”…
Read MoreThe end of the year includes a number of the biggest holidays, and retailers around the world devote a significant amount of time and resources preparing for it. But what about non-retail businesses and other organizations that don’t experience the same hustle-and-bustle bump from holiday shopping? Should you be focused…
Read MoreNow that the biggest gift-giving holidays are upon us, shopping has ramped up into high gear. People of all ages are not only online filling their carts, but in stores and retail centers hunting for presents (especially as we get down to the wire). For Chicago retailers and even restaurant…
Read MoreAs 2017 wraps up, it’s time to look ahead to your strategy and budget for next year. Choosing which marketing channels you want to invest in can be hard enough, but choosing how much to spend on them can be even more difficult. Our subscribers regularly check in for content…
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