Stay up to date with the latest industry trends, digital marketing, and a little good news!

How Audio Advertising is Crucial to Sway Customer Decisions

January 11, 2023

  Radio and audio ads have the power to move customers. There are approximately 209 million monthly online audio listeners over the age of 12, with an estimated 192 million weekly listeners. Those numbers represent a 16 million person increase in each category over 2021. That means a growing audience…

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3 Reasons to Continue Ads During Economic Downturn

January 4, 2023

  It’s not unusual for marketing to be first on the chopping block when companies hit hard times. Often, leaders mistakenly focus only on retaining the teams responsible for making the products or performing the services. While those are critical positions, this approach fails to acknowledge the vital role marketing…

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How Streaming Audio Brings a World of Analytics

December 14, 2022

  The audio streaming business is growing steadily, expected to reach a staggering $13.66 billionthis year. Streaming provides a convenient way for listeners to access their favorite music, news, and radio shows from anywhere. Digital audio also offers benefits for the providers. Digital audio creates opportunities for radio producers and…

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6 Reasons Why It’s Important to Re-Strategize Marketing Plans

December 7, 2022

  With time, trends and circumstances naturally change. Revising your marketing strategy regularly keeps you current, relevant, and adaptive to the market. In recent years, it was likely adding Tik Tok to your digital portfolio.   Growing your business and expanding your market are typical reasons for revising your marketing…

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6 Ways to Appeal to Chicago Tourists in 2023

November 30, 2022

Chicago tourism is booming, expected to top $1.8 billion in economic benefit this year. You can do your part to make Chicago even more appealing to visitors in the city. The steps you take can make your products and services more accessible by connecting with local residents, but you can…

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Tips to Increase Recruitment by Sharing Your Culture on Social Media

November 23, 2022

There is a shift occurring between employees and employers. Working adults no longer feel they have to put up with toxic work culture, insensitive management, and unfulfilling work. Many would instead rely on savings than take a job that does not fit their desired lifestyle. It is no longer an…

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