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Understanding the Customer Approach to Audio

January 11, 2024
Understanding audio customers

Audio ads can be an exceptionally effective part of your overall marketing plan. Of course, for your company to gain the most benefit from audio ads, it’s essential to make them relevant to your audience — and the only way to do that is to first understand how your customers…

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Measuring the Success of Your Audio and Digital Ads

January 10, 2024
Measuring KPIs for audio and digital ads

Cohesively combining marketing strategies helps you reach your audience further by increasing the chances of catching their attention by catering to their different focus areas. Audio and digital advertising work particularly well together, benefiting your business by connecting with audiences who might not find you through other channels. Harnessing the…

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Framing Your Value through Audio Ads

January 3, 2024
Framing brand value with audio ads

Companies today must reach people throughout their customer journey via multiple channels. Only consistent marketing efforts will yield predictable results in gently “nudging” prospects through the sales funnel and ultimately towards a purchase with the brand. Audio and digital ads are critical components in many marketing strategies. They can guide…

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How to Use Analytics Data to Shape the Direction of Your Ads

December 27, 2023
Florist checking digital analytics on computer

Digital marketing has never been more competitive. Every day, consumers get bombarded with thousands of marketing messages, from the jingles they hear on their morning commutes to the ads they are served while scrolling social media. Making an impression on your audience requires brands to think differently about how to…

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Orchestrating Audio and Digital Ads to Reach Multiple Customer Groups

December 6, 2023
Varied audiences for audio and digital

Utilizing a multifaceted marketing strategy helps you reach as large and diverse an audience as possible. One of the most effective ways of doing this is combining the benefits of audio and digital ads to leverage each platform’s key strengths. Developing different kinds of ads is effective for reaching diverse…

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How Combining Audio and Digital Ads Reaches Customers at All Levels

November 16, 2023
Woman listening to audio while browsing on mobile device

These days, consumers have more choices than ever before. From when they wake up to when they fall asleep at night, they get bombarded by marketing messages of all types. Reaching your audience with an ad does not guarantee that it had an impact on them – nor that it…

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