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Understanding How Customers Approach Media to Shape Ads to Them

March 13, 2024
Shaping ads to online customer behavior

Even the best ads in the world won’t have much impact if they’re delivered to the wrong crowd — or at the wrong time. That’s why companies invest so much time and resources into understanding who their customers are and where they spend their time online. Only then can they…

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Ways Audio Increases Brand Credibility (and How That Amplifies Your Other Marketing Efforts)

March 6, 2024
Customer approach to audio

Audio advertising is a highly effective medium that audiences consider highly credible. While audio can be a powerful marketing channel, it can simultaneously bolster and amplify your other efforts. When you are intentional with your overall marketing strategy, you can use audio as a force multiplier, leading to exceptional ROI.…

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Measuring the Success of Your Ad Strategy

February 21, 2024
Measuring the Success of Your Ad Strategy

It’s been said that ads are only as good as the people they reach. Which means it’s crucial to monitor your ad performance and ensure you’re investing your time and money in the right places to make the most significant difference.  Of course, there are different ways to measure advertising…

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Harnessing the Power of Audio and Video Marketing in Education

February 14, 2024
Audio/Video Marketing in Education

Colleges, universities, and other educational institutes constantly seek ways to engage with and attract potential students. Audio and video marketing are two of the most effective channels for realizing this goal. When your institution of learning invests in these forms of marketing — within a well-designed, intentional framework — you…

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Tips for Creating Your Marketing Toolkit

February 7, 2024
Tips for Creating Your Marketing Toolkit

A marketing toolkit can be an effective tool for organizing your efforts and increasing efficiency. While your toolkit’s nature and complexity will depend on your business, having one on hand is always a good idea.  Let’s discuss how you can create a marketing toolkit for your company and some essential…

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How Podcasts Fit in the Audio Ad Landscape

February 2, 2024
Podcast ads in audio

Podcasts have exploded in popularity in recent years, with millions of listeners streaming their favorite programs on a weekly (and sometimes daily) basis. Not surprisingly, companies have found that podcasts are fertile ground for impactful advertising that truly resonates with consumers.  Of course, podcasts are still part of the larger…

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