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For advertisers, long commercial breaks are a legitimate concern. A long break can mean that your radio commercial will get lost in the mix, wasting your investment in the strategy and creative behind your spot. At the same time, listeners expect to hear commercials when they tune in and even…
Read MoreRadio advertising can provide solid ROI for home improvement businesses. In fact, research from Nielsen indicates that for every $1 invested in radio, home improvement companies see $9 of incremental sales. Chicago home improvement business owners are capitalizing on radio’s proven results. Roy Spencer, President and Owner of Perma-Seal Basement…
Read MoreWith all of the media and entertainment options consumers have today, AM/FM radio still plays an important role in their everyday lives. In fact, radio reaches 93% of U.S. adults—but they’re spending 87% of their listening time with just three stations. Clearly, not all radio stations are the same. And…
Read MoreCompetition is fierce across the auto industry, but it doesn’t get any fiercer than in Chicago. Your sales team can seal the deal with car shoppers once they’re through the doors, but first you need to stand out from the sea of other Chicago auto dealers. As we’ve shared on…
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