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“There are Too Many Commercials” and Other Chicago Radio Station Red Flags

February 2, 2018

For advertisers, long commercial breaks are a legitimate concern. A long break can mean that your radio commercial will get lost in the mix, wasting your investment in the strategy and creative behind your spot. At the same time, listeners expect to hear commercials when they tune in and even…

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6 Social Media Tips for Chicago Home Remodelers

January 30, 2018

For Chicago home improvement companies, connecting with homeowners and building trust in your brand is key. One perfect tool to do that is social media. Social opens the door to reach and interact with consumers in a way traditional marketing alone can’t match. In this post, we’ll share our top…

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How Chicago Auto Dealers and Repair Shops Can Win More Customers with Social

January 26, 2018

Social media can be a powerful tool for almost any business, and auto repair shops are no exception. Your social media presence provides you with the ability to reach your target audience and engage with them in a way that builds trust and relationships, which is critical in the auto…

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Chicago Radio Delivers 30 Years of Real Results for Perma-Seal

January 25, 2018

Radio advertising can provide solid ROI for home improvement businesses. In fact, research from Nielsen indicates that for every $1 invested in radio, home improvement companies see $9 of incremental sales.  Chicago home improvement business owners are capitalizing on radio’s proven results. Roy Spencer, President and Owner of Perma-Seal Basement…

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Not All Chicago Radio Stations Are Created Equal

January 24, 2018

With all of the media and entertainment options consumers have today, AM/FM radio still plays an important role in their everyday lives. In fact, radio reaches 93% of U.S. adults—but they’re spending 87% of their listening time with just three stations. Clearly, not all radio stations are the same. And…

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3 Steps to Tune Up Your Automotive Radio Advertising

January 23, 2018

Competition is fierce across the auto industry, but it doesn’t get any fiercer than in Chicago. Your sales team can seal the deal with car shoppers once they’re through the doors, but first you need to stand out from the sea of other Chicago auto dealers. As we’ve shared on…

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