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Some consumers are starting to buy again (otherwise known as “Active Earlies”) as if the virus no longer exists. Yet, how long will this last? And what are those consumers buying right now to help the economy from going bust? Statistics bring out some interesting revelations.
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Great radio ads all share four common elements. When these elements are mastered, it’s easy to create unique and excellent ad creative that is more likely to increase the return on your advertising investment. These four elements are: attention-grabbing, relevant, unique, and emotional.
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The modern world has seen a dizzying array of new and emerging technologies in the last several years. From streaming TV to smart speakers like Alexa and Cortana, many technologies are making the transition from novelty to trend — and some trends are just beginning to really pick up steam.
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As a result of the pandemic, brands have been forced to innovate and think outside the box in order to continue their missions. You may need to reevaluate your branding strategy during these rapidly changing times, both to continue to reach as many customers as possible and to increase your…
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Competitive research is a key aspect of business growth for thousands of companies around the world. The fact is, keeping a pulse on what industry peers are doing is important — and doubly so in a highly competitive market like Chicago.
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Companies in today’s fiercely competitive marketplace are always looking for an edge. In the past, that edge might have involved a change in the production process, an adjustment in pricing strategy, or some logistical innovation. Nowadays, integrated advertising is often the fuel that a company needs to feed the fire…
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