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By incorporating over-the-top, or OTT, advertising into your broader strategy, you can make great strides toward marketing success. This type of advertising delivers your ads to viewers who are streaming movies, TV shows and other digital content through OTT devices, including smart TVs, streaming boxes and video game consoles. These…
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An improved understanding of customer buying habits and preferences has forced a shift toward a customer-centric marketing approach instead of one focused primarily on the brand and its products or services. Most customers are simply not interested in hearing about your amazing products and services. With so many advertisements coming…
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Digital media streaming services have made it easier than ever for people to cut the cord on pay-tv and use over-the-top, or OTT, devices to deliver all their entertainment needs. In fact, more than 33 million adults have cancelled traditional pay-TV. And as traditional TV audiences shrink, the number of…
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In the digital marketing world, perhaps nothing is more engaging than a well-crafted video – and its popularity as a leading content medium proves it. According to a report by Forbes, video is projected to claim more than 80% of all web traffic in 2019. It also plays a major…
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When beginning the media buying process, price is usually the first factor to consider. You may ask yourself, “Does this ad placement fit in my budget?” or “Does the price reflect the expected return on investment?”
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For marketers who are new to radio advertising, getting your message to the right audience may seem difficult. One of the most common challenges is choosing the right amount of stations to reach your target audience. In some cases, you may even ask, “Am I buying more radio stations that…
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