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Tips for Radio Commercials: Write for the Senses

August 11, 2017

The best radio commercials are sticky. By sticky, we mean they not only stand out from other commercials but make a lasting impression and stick with the listener. How do you achieve memorable, “sticky” radio ads? By successfully appealing to the audience’s emotions and resonating with their experiences, interests, or…

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6 SEO Tips for Small Businesses

August 10, 2017

If you’re a small business owner, it’s safe to assume that you’ve read or heard about SEO. It’s a term that’s difficult to avoid in the world of digital marketing. But what exactly is SEO? Briefly, SEO stands for search engine optimization, and SEO efforts are all about boosting organic…

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5 Marketing Mistakes That are Hurting Your Bottom Line

August 7, 2017

When you’re looking for a way to get better results from your marketing strategy, a good place to start is by analyzing what you’re already doing. Before you start adding new channels or modifying your creative, first understand what’s working, what’s not, and why the changes you’re headed towards are…

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Grow Your HVAC Business Year Round with These 7 Marketing Tips

August 4, 2017

As an HVAC business, you know that there are a variety of tactics you can use to effectively market your brand. Vehicle wrapping is common, and many companies come up with a catchy slogan or even a clever jingle about the comfort they can bring to their customers’ homes. In…

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The Social Media Marketing Checklist for Small Business Owners

August 3, 2017

Most small business owners understand the importance of social media marketing for building brand awareness and engaging with customers. What you may not know is how important it is to make your social media strategy an integrated part of your overall marketing strategy, with goals that are measurable and achievable and a…

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Top 7 Marketing Tips for Planning Successful In-Store Events

August 2, 2017

In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand…

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