Stay up to date with the latest industry trends, digital marketing, and a little good news!

5 Reasons It’s Great to Be a Chicago Business Owner

August 30, 2017

Chicago is known for many things. There’s Chicago-style pizza and hot dogs, for starters, and while you’re enjoying the food, you can listen to Chicago blues, jazz, or soul. Chicago’s sports fans are the most loyal anywhere, and there’s no mistaking Cloud Gate, better known as “The Bean” at Millennium…

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Are You Tracking Your Marketing ROI?

August 24, 2017

Tracking marketing ROI can be challenging, but it’s a vital element of your company’s financial success. To understand what’s working in your marketing strategy—and what’s not—you need to start by setting goals and knowing what’s important to measure, then consistently track your progress toward meeting those goals. In today’s post,…

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Part II: Radio Drives Real Results for Chicago Advertisers (VIDEO)

August 22, 2017

Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they’ve used radio effectively. 

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5 Reasons Why Your Small Business Needs a Website

August 22, 2017

In a December 2016 press release, Capital One published a small business study tracking indicators of growth for 2017. Only 56% of small business owners reported that they have a company website. That means that nearly half of small businesses are missing out on a significant tool for generating leads…

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More Brands Should Use Video! (But Avoid these 5 Video Marketing Mistakes)

August 17, 2017

Since the advent of TV advertising, video has been a powerful marketing tool. This has accelerated in the digital age where consumers now carry video in the palm of their hand, and by 2021, video traffic is predicted to make up 82% of all consumer internet traffic. There’s a significant…

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How to Grow Your Retail Store Foot Traffic with Digital Marketing

August 15, 2017

For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results. In…

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