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Radio personalities have an integral role in the community. In fact, 56% of listeners state that radio talent is the main reason they tune in. They also have powerful influence with their audience – they keep listeners entertained, influence their purchase decisions and inform them of community events and issues. In many…
Read MoreAs most radio listening occurs when people are out and about in their cars, audio on the go was born from radio. As smartphones and music-streaming apps start to dominate the audio landscape, radio stations are finding ways to reach their audiences through these same mediums. This approach is…
Read MoreLeads are the currency of successful marketing campaigns. However, simply collecting leads is not enough; you must also have a plan in place to convert those leads into customers. And not surprising, HubSpot recently reported that 69% of marketers say converting leads is their top priority. You too can…
Read MoreWith 1.8 billion users watching videos on YouTube each month, the platform offers nearly unmatched video marketing opportunities. These loyal viewers collectively watch about one billion hours of videos each day, which has drawn 51% of marketers to the advertising platform. And these marketers are seeing significant benefits from…
Read MoreNo matter your industry or company size, a solid marketing plan can help you effectively meet your company revenue and growth goals. Not only should you have a marketing plan customized to support your company needs, you should also revisit it each year to ensure it still aligns with…
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