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6 Ways Radio Personalities are Making Meaningful Connections in the Chicago Community

November 29, 2018

Radio personalities have an integral role in the community. In fact, 56% of listeners state that radio talent is the main reason they tune in. They also have powerful influence with their audience – they keep listeners entertained, influence their purchase decisions and inform them of community events and issues. In many…

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Radio: The Original Social Influencer

November 27, 2018

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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Chicago on the Move: The Power of Audio on the Go

November 20, 2018

  As most radio listening occurs when people are out and about in their cars, audio on the go was born from radio. As smartphones and music-streaming apps start to dominate the audio landscape, radio stations are finding ways to reach their audiences through these same mediums. This approach is…

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How to Prepare Your Business for New Leads Generated from Your Marketing Campaign

November 15, 2018

  Leads are the currency of successful marketing campaigns. However, simply collecting leads is not enough; you must also have a plan in place to convert those leads into customers. And not surprising, HubSpot recently reported that 69% of marketers say converting leads is their top priority. You too can…

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The Do’s and Don’ts of YouTube Advertising

November 13, 2018

  With 1.8 billion users watching videos on YouTube each month, the platform offers nearly unmatched video marketing opportunities. These loyal viewers collectively watch about one billion hours of videos each day, which has drawn 51% of marketers to the advertising platform. And these marketers are seeing significant benefits from…

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5 Benefits of Making an Annual Marketing Plan

November 7, 2018

  No matter your industry or company size, a solid marketing plan can help you effectively meet your company revenue and growth goals. Not only should you have a marketing plan customized to support your company needs, you should also revisit it each year to ensure it still aligns with…

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