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Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to…
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When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing. Are your marketing goals still relevant and appropriate? Are you leveraging…
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Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults. This is particularly favorable for advertisers, as loyal listeners…
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You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.
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In marketing, there are different types of advertising with distinct goals and measures of success. The two main types are brand and action type advertising, which both have clear-cut differences. Before launching a campaign, it’s important to understand your marketing objectives and determine which type would work best. Below are…
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Radio advertising is an incredible tool for getting your brand in front of mass audiences. Like most marketing platforms and channels, however, there are advantages and challenges to using radio. Before you begin investing in any sort of marketing, it is important to understand all of the advantages and…
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