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In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand…
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Radio is an undeniably powerful medium for advertisers, reaching 93% of Americans at home, at work, in their cars when they’re driving to stores and restaurants—everywhere. Broadcasters in Chicago, including Hubbard Chicago, came together earlier this month to make that loud and clear.
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Fueled by an improving economy and growth in both jobs and wages, the home improvement industry is seeing an increase in demand and sales, and the outlook for home improvement growth is holding steady and even showing signs of improving. If you’re in the home improvement industry, understanding the nature…
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Finding radio advertising gold is not always easy, but there are a few things to avoid at all costs when planning and producing your radio creative. That’s why we’ve developed the following infographic—to give you a quick look at some common (but potentially disastrous) mistakes marketers make with their radio…
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Today’s consumers are more connected than ever, and if there was a digital equivalent of a megaphone for word-of-mouth, it would be online review forums. Customers are going to leave reviews whether you ask them to or not, perhaps on your own website or more likely on social review sites…
Read MoreWith a great script, good production, and the appropriate timing, radio can be one of your most effective marketing channels available. Radio ads leverage the unique power of audio by tapping into “the theater of the mind,” and your creative can mean the difference between an ad that works and…
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