Stay up to date with the latest industry trends, digital marketing, and a little good news!

The Importance of Being Top of Mind

May 12, 2021

Being top-of-mind is a crucial component of consumer purchasing behavior. Top-of-mind, or top-of-mind awareness, refers to being the first brand or product a consumer thinks about in a specific industry, category, or product. If your brand or product is the first consumers think of, consumers are more likely to buy…

Read More

How to Measure ROI on Radio Marketing

May 4, 2021

Tracking marketing performance is a crucial measure to promote a business and attract new customers effectively. Ultimately, your goal is to recognize a healthy return for your marketing spend. If you don’t measure your incremental ad performance, you risk ending the campaign only to find you wasted all your money…

Read More

9 Questions to Ask Your Target Audience

April 27, 2021
Questions to Ask Your Target Audience

To advertise to your audience effectively, you need to have a deep understanding of them. Getting to know your audience with their wants and needs helps you craft the tone of your messaging for them specifically. If you develop an honest view of your target customer, you’ll be better suited…

Read More

How to Find Local Radio Influencers

April 21, 2021
How to Find Local Radio Influencers

Last year, 65% of companies increased their influencer marketing budgets, illustrating that influencer marketing is continuing to evolve and grow. Though you may automatically think of social media, influencers are a powerful force on other platforms, as well. Radio personalities were the original influencers, long before the advent of social…

Read More

Sherman & Tingle Show Raises $90k + To Provide Six Veterans With Service Dogs

April 19, 2021
Veterans service dogs

The popular Chicago morning show, Sherman & Tingle show, on 97.1 FM, the Drive, came through for our military vets once again. On the fourth installment of the ‘Give a Vet a Pet’ campaign, the show raised more than $90K to help six military veterans get a service dog.  Initially,…

Read More

How to Discover Your Target Audience

April 15, 2021

Before you spend any advertising dollars, you have to determine who your target audience is. Without doing so, chances are you’ll waste money, miss sales opportunities, and possibly lose customers and market share.

Read More

Subscribe

Stay on top of industry news and trends.

  • This field is for validation purposes and should be left unchanged.

Recent Posts

Categories

Archives

Operators are standing by. ;)

We tried to cover everything in this website, but we’re happy to answer any other questions you have.