Stay up to date with the latest industry trends, digital marketing, and a little good news!

Let’s perform a thought experiment for just a moment: What are the first companies that come to mind when you think of soft drinks? What about diapers? Smartphones? Odds are, you immediately thought of Pepsi or Coca-Cola, Pampers or Huggies, and Apple or Samsung. Why? Because you were already familiar…

In any company, its most valuable assets are of primary concern. After all, there has been significant investment in acquiring or growing them. Many of them fail to recognize that the assets worth the most are their employees. Being mindful of how you bring on new staff and nurturing, supporting,…

“Don’t confuse activity with productivity. Many people are simply busy being busy.” This quote by Robin Sharma describes all too many workplaces. When employees are hustling, moving, and meeting, it may seem like progress must surely follow. Unsurprisingly, many managers end up with burned-out workers and little progress.   It is…

There is nothing like the feeling of watching a business you’ve built through hard work take off. Watching the orders pour in or selling your storefront stock quickly as you envisioned when you started. It can be exhilarating, exciting, and validating. However, that initial rush doesn’t always equate to sustainable…

Have you ever heard a radio ad, and when it ended, you weren’t sure who was doing the advertising? While some marketers may think subtlety is the way to go, as a consumer, you can recognize that it doesn’t help you much when you are interested in checking out the…

Recruiting quality talent doesn’t happen by luck. Attracting, hiring, and retaining the most qualified employees can be complex. It results from a concentrated recruiting strategy designed to position you ahead of the many other organizations seeking the same candidates. If you want to attract top performers, you must leverage all…