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5 Reasons to Outsource Your Social Media Management

November 25, 2020
5 Reasons to Outsource Your Social Media Management

Social media allows your brand to communicate directly with customers and broaden your brand awareness within your target market. There are more than two billion social media users, and the number is still increasing at a rate of about 11 new users a second.

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Increasing Clientele Through Radio Advertising

November 19, 2020
Increasing Clientele Through Radio Advertising

Nothing turns strangers into clientele for local businesses like radio. Many Chicago businesses would struggle without the visibility that radio ads give them. Approximately 92% of Americans over the age of 12, or more than 240 million people, listen to the radio each week.

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What’s the Difference between Event Sponsorship and Advertising

November 17, 2020
What's the Difference between Event Sponsorship and Advertising

The Chicago Auto Show is the largest consumer automotive event in North America. This is the holy grail of targeted advertising for any business even obliquely associated with vehicles. Sponsors of a recent show included State Farm Insurance, Cooper Tires, Cars.com, and Turtle Wax. Advertisers included well-known automakers like Ford,…

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Why Use Brand Sponsorship Marketing?

November 11, 2020
Why use brand sponsorship marketing?

The amount that businesses spend on brand sponsorship continues to increase every year. Research from Statista found that global sponsorship spending increased from $62.7 billion in 2017 to $65.8 billion in 2018. As more companies invest in sponsorships, it’s important to consider how sponsorships can play into increasing brand awareness.…

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Should You Use Digital Marketing or Direct Mail?

November 5, 2020
Should You Use Digital Marketing or Direct Mail?

At one time, direct mail dominated the marketing landscape. Over the last several years, digital marketing has soared as the popularity of direct mail has dropped. Digital marketing not only offers a variety of options to reach the target audience, but it delivers tangible, measurable results in brand loyalty and…

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Should You Write Your Own Radio Endorsement?

November 3, 2020

If you want to connect with your audiences through influencer marketing, endorsements from local radio influencers can be invaluable. According to a recent BigCommerce State of Influencer Marketing report, 89% of marketers have found the ROI of influencer marketing to be comparable or even better than other channels. Around 86%…

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