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With over-the-top, or OTT, advertising, local retailers can effectively compete with the major players in their industry while catering to local communities and their target customers. OTT for local businesses revolves around the placement of ads within the interface and content used for over-the-top devices and platforms.
Read MoreBuying media is an important step in achieving your marketing goals. But to be successful, you must have a few things in place before actually purchasing media. Asking these key questions can help you make the right decisions when buying media to boost the effectiveness of your campaign:
Read MoreBy incorporating over-the-top, or OTT, advertising into your broader strategy, you can make great strides toward marketing success. This type of advertising delivers your ads to viewers who are streaming movies, TV shows and other digital content through OTT devices, including smart TVs, streaming boxes and video game consoles. These…
Read MoreAn improved understanding of customer buying habits and preferences has forced a shift toward a customer-centric marketing approach instead of one focused primarily on the brand and its products or services. Most customers are simply not interested in hearing about your amazing products and services. With so many advertisements coming…
Read MoreDigital media streaming services have made it easier than ever for people to cut the cord on pay-tv and use over-the-top, or OTT, devices to deliver all their entertainment needs. In fact, more than 33 million adults have cancelled traditional pay-TV. And as traditional TV audiences shrink, the number of…
Read MoreIn the digital marketing world, perhaps nothing is more engaging than a well-crafted video – and its popularity as a leading content medium proves it. According to a report by Forbes, video is projected to claim more than 80% of all web traffic in 2019. It also plays a major…
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