5 Reasons to Outsource Your Social Media Management
Social media allows your brand to communicate directly with customers and broaden your brand awareness within your target market. There are more than two billion social media users, and the number is still increasing at a rate of about 11 new users a second.
Facebook Inc. conducted a survey that revealed that 62% of respondents said they have become more interested in a brand or product after seeing it in social media stories. One hundred thirty million accounts tap on shopping posts to learn more about products every month.
Behind every great social media strategy is an even greater social media management process. They are not one and the same.
Social media management is the process of managing your social media strategy. Social media management gives special attention to how you use your social media account. In contrast, social media strategy pays more attention to the strategy of behind how you will accomplish the goals you set. It manages how your brand will participate in your social media platforms, backed by detailed reports and extensive knowledge of your target audience.
Why You Should Outsource Your Social Media Management
Outsourcing your social media management will benefit your company in more ways than you can imagine. You will have experts committed to increasing your organic reach, giving your business a competitive advantage, saving you money, delivering effective results, and keeping your employees focused on other important matters.
1. Organic Reach Is Falling
Organic reach for social media platforms like Facebook has been falling, and it’s becoming more critical by the day to stand out from the internet clutter. As of April 2020, the average reach of an organic page post on Facebook is around 5.20%. Facebook confirms that organic reach is declining and provides two reasons for the change:
- There’s way more content being created with an average of 1,500-15,000 stories created that can appear in a user’s News Feed each login. There is simply not enough time to read it all.
- News Feed is designed to only show the viewer relevant content to their interests. If 1,500 stories can appear, only 300 are actually displayed.
It takes expert knowledge to increase reach and stand out among the noise on social media.
2. Gain a Competitive Advantage
While competition is blindly posting according to what they read online, you will have experts creating full-blown strategies and social media narratives. Social media management experts know if social media is moving the needle and how to make it do so if it isn’t.
Your competition may think posting erratically and without a thematic reason will be sufficient, but you will have professionals who know better. When posting, it is essential to keep in mind what time content is posted and that posting is done at the same time every week so your followers know when to expect it.
The best times to post on social media:
- Instagram — 1 p.m and 5 p.m
- Facebook — 9 a.m
- Twitter — 8 to 10 a.m and 6 to 9 p.m
- LinkedIn — 10 a.m to noon
However, these times are across industries.
Social media management professionals look into more detailed analytics that measures when your target audience is active to ensure your content reaches your followers and potential customers.
3. Save Money
The only way to get quality results on social media in-house would be to hire a social media manager. Social media managers make an average of $56,571 a year and more if they have extensive knowledge and experience in the field. There are additional employee costs to consider: office space, office equipment, medical insurance, and other benefits you may offer.
When you decide to outsource, it costs your business less while providing you with the best of the best in the industry.
4. Effective Results
It is one thing to say you will post on social media to promote sales or brand awareness, but another to actually get posts to do just that.
A lot goes into making sure every post is consistent with your brand voice and brand message. Social media management experts then ensure the post resonates enough with your target market to promote sales or brand awareness.
Some effective ways to promote sales:
- Giveaways and contests
- Product showcases using high-quality pictures and videos
Some effective ways to promote brand awareness:
- Hashtags that are commonly used by your target market
- Posting when your audience is active
- Know how to utilize social media tools that help potential customers find you (like Instagram’s Search & Explore)
Outsourced SMM revolves around getting your business tangible results in terms of brand awareness or sales, depending on your goals.
5. Keep Employees Focused
When you outsource, your employees can stay focused on revenue-generating activities instead of having to break up their time between their job and posting on social media. Social media management is too important to be a side-duty for an employee. Ensuring your social media is being used the right way takes time and effort to maximize its potential and yield exceptional results.
To do it right, you need someone dedicated to social media management.
Don’t Wait, Outsource Your Social Media Management Now
Social media is here to stay, and your competition is likely to use it to the best of their ability. Social media has too many benefits and opportunities to either ignore it or assign it to a busy employee who will get to it when they’ve got the time. Outsource your social media management to maximize your returns from working with social media.