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Building a brand can be a tricky endeavor for a small business. Brand-building (aka “branding”) involves developing many different aspects of your company and often requires extensive research and allocating a significant amount of resources to succeed. In other words, it’s a long-term investment that can promote ongoing viability for…Read More
Holidays provide an opportunity for businesses to capitalize on the inevitable shopping fervor to end the year strongly. What you should consider, however, is that it isn’t just the last month of the year where you can gain an advantage. Many people start gift buying early, so you must…Read More
Competition is a fact of life. In every industry, as soon as someone has a winning product, service, or formula, another one pops up to take advantage of the market the first one pioneered. The same is true in the financial services industry. The brick-and-mortar banks, mortgage lenders, or…Read More
Marketers sometimes fall into the self-defeating habit of allocating all their resources to only one or two marketing channels. For example, “old school” advertisers may prefer to spend on radio and TV spots. Newer agencies may focus on digital platforms to exclude other viable mediums. The reality is that…Read More
Today’s market is a candidate’s market. Annual employee turnover in the United States will increase by approximately 20% by the end of 2022. That means there will be millions of open positions available for job seekers — and very likely not enough applicants to fill them. With that…Read More
As anyone who has tried to purchase virtually anything from grocery items to cars to furniture since the pandemic knows, the era exhibited many inventory and stock fluctuations. Furniture stores have been hit particularly hard, with even those known for their wide selection and fast delivery unable to live up…Read More
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