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When uncertainty strikes, many marketing instincts gravitate towards waiting out the change until the outcome is clear and conceivable. Although it may be easier, this tactic can be more harmful than beneficial in the long run. Due to being blindsided by the pandemic, many companies have resorted to pausing their…
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With 272 million Americans listening to the radio every week, radio advertising’s benefits are hard to ignore. Radio ads can catch consumers when they are the most susceptible to marketing information. They target specific demographics and audience segments, allowing companies to create highly optimized ad campaigns.
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As we leave 2020 behind with a sigh of relief, you should be ready with a campaign planning checklist to make sure you are poised to capitalize on the marketing trends for 2021. There are many examples of growing interest in activism and solidarity after brands like Nike, Cotton On,…
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If you’ve decided to market to Chicago, you have to do it right. Marketing to Chicagoland in 2021 requires study and interaction with the city itself before it can truly speak to Chicago consumers. When done right, Forbes explains, “tapping into [the Chicago market] can make a business a household…
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2021 has the potential to see enormous growth in promising technologies. Thanks to the challenges throughout much of 2020, some of those technologies have already grown faster than anticipated. Others have the potential to take off in the coming year. Is your business prepared to address these hot technologies head-on?
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As the world reels from the COVID-19 outbreak and the World Health Organization advises people to stay home and socially distant, some brands seem to have not gotten the memo. The prize for most tone-deaf ads during the pandemic goes to companies like KFC, who portrayed someone licking another person’s…
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