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Today’s consumers value audio platforms alongside digital options like social media, display ads, email, and content marketing, like blogs and videos. Businesses have more options than ever to diversify their ads, but audio ads are one channel that’s flourishing within these technological changes. Digital audio on streaming platforms, podcasts, or…

Audio advertising is a highly effective medium that allows businesses to tap into the power of sound to reach their target audience. Radio ad creative is the most significant driver of performance, according to Nielsen Catalina solutions, as it contributes to 47% of the ad’s likelihood to succeed.   The…

As technology advances, so does the way we consume media. Gone are the days where people only listen to the radio while driving to work or running errands. Nowadays, people have access to a plethora of options through streaming services and podcasts, creating a captive medium for advertisers to connect…

Creating a dynamic, engaging ad campaign that combines audio and digital can do amazing things for your company. Each type connects with audiences slightly differently and produces slightly different results. For instance, Google ads alone have an average lift of 14%. Radio ads can produce a 29% lift in Google…

When the economy is fragile, businesses must tread lightly about their marketing, advertising, and sales efforts. While the initial reaction might be to craft more aggressive conversion messages, businesses have to consider their audiences instead. Struggling economic situations will directly impact your target customers. And how you connect with them…

Audio ads are one of the most wide-reaching, immersive, and engaging forms of marketing available today. For example, an astonishing 95% of Americans aged 13 and older consume some form of audio media every day! Millions in the workforce regularly listen to radio as part of their daily commute to and from…