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If you’ve ever visited a website to look at a product and left only to have an ad for that product show up later, you’ve experienced retargeting. A retargeting campaign keeps your product or brand top-of-mind when a visitor leaves your site without purchasing. These ads not only encourage the visitor to come back…

The most effective marketing efforts are combinations of techniques. Depending upon where you are in your product lifecycle, your marketing efforts will likely differ. Push marketing is highly effective in the introduction and initial growth stages, where your focus is getting your brand in front of your target customers. Pull…

Many years ago, McDonald’s had a radio jingle about their Quarter Pounder sandwich. To say it was a phenomenal success is not an overstatement. To this day, many of us who grew up hearing it can still recite the ingredients by heart: two all-beef patties, special sauce, lettuce, cheese, pickles,…

The money set aside for marketing purposes, your advertising budget, is a crucial element of growing a healthy business. Like any budget, it needs to be allocated strategically for optimal effectiveness. Consider your ad spend as an investment. Strategic planning and smart investment choices (aka effective marketing) can keep your…

There are three primary objectives to keep in mind when it comes to advertising — to inform, persuade, and remind consumers about your brand and products. Advertising is meant to increase your sales overall, but it can also be a means of building meaningful relationships with your consumers and even…