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Hubbard Chicago is hard at work to deliver high-quality service to our customers. Our recent site redesign will help the company better serve both existing customers and new visitors. The redesign helps provide more information, offers ease of use, and makes it easier for our customers to find exactly what…
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The buying power of the Chicago populace is still strong, despite trying times. Even though America continues to weather COVID-19 and other economic strife, Chicago remains a vibrant metropolis.
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The global pandemic has put many brick and mortar businesses in a difficult position. Foot traffic has been on a downward trend for several months and nearly stopped entirely at the end of March. According to one investment firm, retail mall foot traffic was down almost 98% compared to the…
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Many analysts have recently suggested that organic Facebook marketing is a waste of time. One of the reasons for this is declining reach. In a 2014 study performed by social@Ogilvy, organic reach dropped by 49% in just a few months. Facebook also changed its algorithm, which now pushes posts from…
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Avenues for reaching millennial consumers are numerous today, and these buyers enjoy effortless access to advertising. Thanks to capabilities like geo-fencing, shoppers are targeted on every website, channel, or app they visit on any device they use. Businesses can even send push notifications to customers’ cell phones as they enter…
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Brand equity is the goal of every marketer for their clients. Brand equity refers to the premium value that consumers assign to a product or a service simply because the product/service carries a recognizable name. Consumers do not assign such premium value to a similar generic product or an unknown…
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