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Brand marketing and direct response are very different marketing strategies. Brand marketing is what Apple, Nike, and many others excel in. That type of ad spend is designed to make brands top of mind for consumers by reinforcing an idea or image. The idea with this strategy is when you need…

Social media is an important tool for presenting your brand to the public. It is an excellent way to create a positive impression with customers but what you may not realize is that it is also highly effective at attracting employees. With the increasing prevalence of social networks and the…

If you’ve ever visited a website to look at a product and left only to have an ad for that product show up later, you’ve experienced retargeting. A retargeting campaign keeps your product or brand top-of-mind when a visitor leaves your site without purchasing. These ads not only encourage the visitor to come back…

The most effective marketing efforts are combinations of techniques. Depending upon where you are in your product lifecycle, your marketing efforts will likely differ. Push marketing is highly effective in the introduction and initial growth stages, where your focus is getting your brand in front of your target customers. Pull…

Many years ago, McDonald’s had a radio jingle about their Quarter Pounder sandwich. To say it was a phenomenal success is not an overstatement. To this day, many of us who grew up hearing it can still recite the ingredients by heart: two all-beef patties, special sauce, lettuce, cheese, pickles,…

The money set aside for marketing purposes, your advertising budget, is a crucial element of growing a healthy business. Like any budget, it needs to be allocated strategically for optimal effectiveness. Consider your ad spend as an investment. Strategic planning and smart investment choices (aka effective marketing) can keep your…