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Podcasts have become increasingly prevalent in recent years. They cover everything from lifestyle to politics to true crime and more. Podcasts are incredibly popular from the entertainment aspect, but they also extend radio show life by reaching new audiences who cannot join the show during its live broadcast. They are easy to produce,…

How many times has an intriguing ad caught your attention while Googling or scrolling through your social feed? Chances are you’ve clicked on many of them, almost compelled to find out more about the item or business. Did you instantly take notice when you realized an ad promoted something you just heard…

The holidays have a way of bringing out the inner child in most of us. The seasons bring a sense of excitement, camaraderie, and a spirit of giving that brings us together, whether it’s cooking for your friends during summer holidays, trading gifts at Christmas, or toasting the New Year…

Too often, people use the terms “brand” and “branding” interchangeably, but that doesn’t infer the proper meaning. One term is an image, while the other is an action. It may be clearer to compare it to the popular term “adulting.” While an adult is much more than just a person of legal age, the similar but very different…

People’s listening habits are evolving. Many radio stations release shows as podcasts for people to listen to at their convenience. However, as more people listen to streaming services, they have more control over when and how they listen, opening new advertising opportunities. The popularity of podcasts is rising significantly. Over half the U.S. population has listened to a…

Chicago is one of the US’s main metropolitan areas, and its size and culture present many opportunities for businesses. As business owners worldwide know, the past eighteen months have had challenges most of us have never faced. And it’s not over, as the upcoming years face uncertainty, as well. However, it’s a…