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Social media represents many things to many people. It entertains, educates, and informs. What can’t be overlooked is that it is a powerful marketing tool, particularly for businesses on a small budget. Shares, brand mentions, and influencer endorsements can take a new product or small business from relative obscurity to…
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Finally, there is a light at the end of the tunnel signaling the end of the pandemic. Though we won’t necessarily return to pre-COVID norms, marketers do need to keep lessening restrictions in mind in their marketing efforts. If you aren’t sure what that means, you aren’t alone. We’ve put…
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Being top-of-mind is a crucial component of consumer purchasing behavior. Top-of-mind, or top-of-mind awareness, refers to being the first brand or product a consumer thinks about in a specific industry, category, or product. If your brand or product is the first consumers think of, consumers are more likely to buy…
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Tracking marketing performance is a crucial measure to promote a business and attract new customers effectively. Ultimately, your goal is to recognize a healthy return for your marketing spend. If you don’t measure your incremental ad performance, you risk ending the campaign only to find you wasted all your money…
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To advertise to your audience effectively, you need to have a deep understanding of them. Getting to know your audience with their wants and needs helps you craft the tone of your messaging for them specifically. If you develop an honest view of your target customer, you’ll be better suited…
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Last year, 65% of companies increased their influencer marketing budgets, illustrating that influencer marketing is continuing to evolve and grow. Though you may automatically think of social media, influencers are a powerful force on other platforms, as well. Radio personalities were the original influencers, long before the advent of social…
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