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6 Steps to Make a Radio Endorsement Work for Your Brand

July 13, 2017

Radio is already a powerful advertising channel that offers rich targeting, huge reach, and influence on purchase decisions. But can using a radio endorsement really help take your marketing to the next level? In a time when influencer marketing is more and more effective, the answer is a resounding yes.

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Why Personalization is Not Just a Buzzword

July 12, 2017

Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by…

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5 Red Flags that Mean it’s Time to Change Up Your Marketing

July 10, 2017

Once you find a marketing plan that works (or that you’re comfortable with), it can be hard to consider anything else. Some businesses don’t even make it that far. Instead, they identify what needs to get done in that moment in time and then move on to the next emergency,…

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The Do’s and Don’ts of Customer Service for Marketing ROI

July 7, 2017

Marketing can take your business only so far. The customer experience is an extension of your brand, and a fundamental element of customer experience is the customer service experience. Expectations for customer service are higher than ever, and it can make or break your marketing ROI. Consider these sobering statistics…

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3 Ways to Grow Your Online Presence with Radio Advertising

June 30, 2017

Most of us can’t argue the importance of having an integrated marketing strategy that reaches across different devices and platforms. Cross-channel marketing is critical to almost every type of business in today’s world. Like many other marketers, driving traffic and leads through your website might be one of your primary…

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How to Calculate Lead Value (and Build a Better Marketing Budget)

June 29, 2017

An important goal in most marketing is to generate leads of some kind. Depending on your business, your industry, and your product, leads could look different. A “lead” could be defined as someone who fills out a form on your website, someone that walks into a store during your semi-annual…

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