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There’s a well-known saying that rings true for everyone, but marketers in particular: “You never get a second chance to make a first impression.” It’s a sentiment that also applies to your website. If a prospective customer visits your site and finds it confusing, misleading, unhelpful, or visually unattractive, there’s…
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It’s one of those terms you hear all the time: brand awareness. It seems pretty straightforward at first, but what are we really talking about when we say “awareness?” And how do you measure it or translate it into something meaningful you can act on with your marketing strategy? Brand…
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There are many reasons to love radio as a marketer. At a glance, radio reaches more than 235 million Americans every week in an uncluttered environment—meaning your message isn’t surrounded by others, and you can speak with the intimacy of the human voice to tell emotional, memorable stories. Still need convincing?…
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Consumer behavior is ever-changing. What’s working well today for marketers—in terms of reaching customers and prospects in meaningful ways to drive business objectives—may not work as well in the future, or in quite the same way. It’s important to stay on top of the ROI you’re getting from all marketing…
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Have you ever seen a television commercial that you found really entertaining, but when you told someone about it later you couldn’t remember what brand or product the ad was promoting? Developing a clever marketing campaign with an original message, eye-catching imagery, and perhaps a healthy dose of humor is…
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At this point in the year, you’re likely fully immersed in your 2017 marketing program, analyzing what’s working, making adjustments for what’s not working, tracking progress toward your goals, and juggling resources to ensure all your bases are covered. But it’s coming time to add one more thing to the…
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