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It’s been said that ads are only as good as the people they reach. Which means it’s crucial to monitor your ad performance and ensure you’re investing your time and money in the right places to make the most significant difference. Of course, there are different ways to measure advertising…Read More
Colleges, universities, and other educational institutes constantly seek ways to engage with and attract potential students. Audio and video marketing are two of the most effective channels for realizing this goal. When your institution of learning invests in these forms of marketing — within a well-designed, intentional framework — you…Read More
A marketing toolkit can be an effective tool for organizing your efforts and increasing efficiency. While your toolkit’s nature and complexity will depend on your business, having one on hand is always a good idea. Let’s discuss how you can create a marketing toolkit for your company and some essential…Read More
Podcasts have exploded in popularity in recent years, with millions of listeners streaming their favorite programs on a weekly (and sometimes daily) basis. Not surprisingly, companies have found that podcasts are fertile ground for impactful advertising that truly resonates with consumers. Of course, podcasts are still part of the larger…Read More
The home services industry is a fast-growing sector that offers a lot of potential for new and experienced business owners alike. Of course, if you want to see your home services company thrive, you must have an effective marketing plan in place. Marketing your business will help you gain greater…Read More
Consumers interact with various platforms and media – online or otherwise – throughout their customer journey with a brand. Companies that leverage omnichannel marketing strategies put themselves in an improved position to reach those consumers across different touch points, creating unique and varied experiences as consumers encounter your brand. While…Read More
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