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There are many reasons why healthcare marketing is different than other industries, which makes calculating marketing ROI uniquely challenging. For one thing, an ad for a particular provider, facility, or treatment may not result in immediate action by a consumer. Many who are exposed to healthcare marketing may not need…
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Recently, we broke down five of the biggest reasons radio works for advertisers. Radio provides significant reach, an engaged audience, and proven ROI—however, achieving radio advertising success requires more than simply producing and placing a spot. Oftentimes, what can make or break your radio advertising success is the partner you…
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If there’s one entertainment medium that goes hand-in-hand with cars, it’s the radio. Radio spans generations, and through the evolution of digital technology, radio still persists as a powerful advertising tool. For automotive companies, radio advertising just makes sense. In addition to providing pervasive reach, radio can add a significant…
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Identifying your target audience can be one of the most challenging parts of developing a marketing plan. It’s also one of the most important for small business owners. Only when you’ve zeroed in on your target market can you understand what problems you can solve for them, how they make…
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For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop…
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If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why. We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically…
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