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Even the best ads in the world won’t have much impact if they’re delivered to the wrong crowd — or at the wrong time. That’s why companies invest so much time and resources into understanding who their customers are and where they spend their time online. Only then can they…

Audio advertising is a highly effective medium that audiences consider highly credible. While audio can be a powerful marketing channel, it can simultaneously bolster and amplify your other efforts. When you are intentional with your overall marketing strategy, you can use audio as a force multiplier, leading to exceptional ROI.…

It’s been said that ads are only as good as the people they reach. Which means it’s crucial to monitor your ad performance and ensure you’re investing your time and money in the right places to make the most significant difference.  Of course, there are different ways to measure advertising…

Colleges, universities, and other educational institutes constantly seek ways to engage with and attract potential students. Audio and video marketing are two of the most effective channels for realizing this goal. When your institution of learning invests in these forms of marketing — within a well-designed, intentional framework — you…

A marketing toolkit can be an effective tool for organizing your efforts and increasing efficiency. While your toolkit’s nature and complexity will depend on your business, having one on hand is always a good idea.  Let’s discuss how you can create a marketing toolkit for your company and some essential…

Podcasts have exploded in popularity in recent years, with millions of listeners streaming their favorite programs on a weekly (and sometimes daily) basis. Not surprisingly, companies have found that podcasts are fertile ground for impactful advertising that truly resonates with consumers.  Of course, podcasts are still part of the larger…