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4 Steps to Better Healthcare Marketing ROI

November 9, 2017

Determining your return on investment (ROI) can be one of the hardest parts of marketing. In a previous post, we touched on some of the nuances surrounding ROI in healthcare marketing. While we shared that there’s not necessarily an exact formula here, there are still best practices to follow to…

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Chicago Does it Again: Road Block Shows the Power of Radio

November 7, 2017

Earlier today, Chicago radio stations came together again to use the success of advertisers to promote the power of radio. At 4:29pm, more than 40 stations simultaneously aired a 60-second interview with Bob Rohrman, President and COO of Bob Rohrman Auto Group, discussing how radio works for his business.

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How Digital Marketing Can Drive Retail Marketing ROI

November 3, 2017

You may know that integrating your marketing message across multiple channels helps to amplify your results and success. But if you haven’t done a full dive into an omnichannel approach yet—integrating your digital marketing with radio advertising, social media, and other marketing efforts for a seamless brand experience—it’s time to…

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3 Frightening Marketing Horror Stories (and How to Avoid Them)

October 31, 2017

Halloween is a fun time of the year filled with costumes, candy, and creativity. It’s a good time for businesses to get in the spirit, and also to stop and think—is anything spooky going on with your marketing? Marketing horror stories take place year-round, in businesses big and small. From…

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3 Reasons Local, On-Air Personalities Are Important to Radio

October 30, 2017

Radio is considered by some to be the original social medium. By its very nature, radio is more social than TV, print, or streaming music services. Why? Because of on-air radio personalities—and the influence and trust they build with their listeners. Radio hosts make connections and establish relationships with their…

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What is Time Spent Listening and Why Does it Matter?

October 27, 2017

We’ve established that radio is a heavy hitter when it comes to mass reach. But with radio advertising, another important number to pay attention to is time spent listening (TSL). That’s the amount of time a surveyed demographic spends listening to a particular type of audio—for example, AM/FM radio in…

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