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At one time, direct mail dominated the marketing landscape. Over the last several years, digital marketing has soared as the popularity of direct mail has dropped. Digital marketing not only offers a variety of options to reach the target audience, but it delivers tangible, measurable results in brand loyalty and…
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If you want to connect with your audiences through influencer marketing, endorsements from local radio influencers can be invaluable. According to a recent BigCommerce State of Influencer Marketing report, 89% of marketers have found the ROI of influencer marketing to be comparable or even better than other channels. Around 86%…
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Event sponsors contribute massively to the success of the local events. Seasoned organizers combine multiple marketing channels and tactics to ensure that all their sponsors get value for their money in terms of brand awareness and customer reach. This requires the perfect balance between creativity and innovativeness.
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Medical marketing continues to change with many developments that are evolving the industry. Some are more recent and involve advancing tactics or entirely new channels. Others involve existing channels and methods that continue to drive success. For many campaigns, combining the old with the new can be the key to…
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Long before streaming was even a concept, radio was the trusted friend who was always there with our favorite music, favorite radio DJs, and news of businesses and happenings around us. Even now that streaming is commonplace, over 244.5 million adults in the US still tune in to the radio…
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The buyer’s journey is a process that sometimes takes a while to complete going from awareness to conversion. For local radio, the buyer journey can often look different from ads targeting individuals across the nation.
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