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As most radio listening occurs when people are out and about in their cars, audio on the go was born from radio. As smartphones and music-streaming apps start to dominate the audio landscape, radio stations are finding ways to reach their audiences through these same mediums. This approach is…
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Leads are the currency of successful marketing campaigns. However, simply collecting leads is not enough; you must also have a plan in place to convert those leads into customers. And not surprising, HubSpot recently reported that 69% of marketers say converting leads is their top priority. You too can…
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With 1.8 billion users watching videos on YouTube each month, the platform offers nearly unmatched video marketing opportunities. These loyal viewers collectively watch about one billion hours of videos each day, which has drawn 51% of marketers to the advertising platform. And these marketers are seeing significant benefits from…
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No matter your industry or company size, a solid marketing plan can help you effectively meet your company revenue and growth goals. Not only should you have a marketing plan customized to support your company needs, you should also revisit it each year to ensure it still aligns with…
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Collecting and analyzing raw data can reveal exactly how well your digital marketing efforts support your traffic and conversion goals. Therefore, to ensure you are on the right track with your digital campaigns, it is important to track and analyze key performance indicators, or KPIs. These metrics reveal how…
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According to Bloomberg, it’s estimated that up to 80% of all consumer purchases are driven by women, both from their buying power and their influence. What’s more, women are also likely to become brand loyalists once they find a product that works for them (and pass that loyalty on to future…
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