Stay up to date with the latest industry trends, digital marketing, and a little good news!
Corporate social responsibility is much more than a buzzword. Giving back pays dividends for businesses large and small — and if your brand isn’t invested in your local community, you’re missing opportunities to keep employees satisfied and engaged, garner positive publicity, and gain brand ambassadors. In fact, 85% of Americans…
Read More
When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely…
Read More
As many Chicago retailers know, when the days get longer and temperatures rise, sales can sometimes correspond inversely, stalling or dropping until fall (and school) is right around the corner. But there’s a lot you can do to beat the summertime sales blues. Try out the following marketing tips.
Read More
Radio reaches a huge audience of engaged listeners throughout the week, and it’s not just the music that has them tuning in. Radio personalities are a critical part of the listener experience. In fact, according to a study from Cumulus Media and Vision Critical/MARU, many listeners (68%) can easily name…
Read MoreSubscribe
Stay on top of industry news and trends.