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Welcome, new business owners! You should be proud, because we know that starting your own business is like climbing a mountain — it requires lots of time and effort, but it’s undoubtedly worth it. To get to where you are now, you’ve built a business model, possibly raised start-up funds,…
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Influencer marketing might seem like pie in the sky — after all, not every brand can get a big-name celebrity like Demi Lovato on board. However, there are ways for brands big and small to leverage the potential of influencer marketing. Social influencers represent a powerful way to reach target…
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We all make assumptions. Unfortunately, when it comes to marketing, assumptions can sometimes lead to poor decisions that undermine our results. More specifically, marketers may make assumptions about the target audiences they can reach with radio advertising, especially when it comes to certain formats. Today we’re going to take a…
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Great marketing campaigns can change hearts and minds, influence purchase decisions, and establish brand loyalty. However, not all marketing campaigns are the same, and there’s no formula for campaign success. There are two types of marketing campaigns you can employ: action campaigns or branding campaigns. Both provide value and have…
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Chicago listeners love The Drive (97.1 FM WDRV) — and the love is not limited to the music. Each year, the Drive’s Birthday Bash brings listeners together to party with their favorite radio personalities, enjoy popular musical acts, and sample food and drinks from local businesses. Past entertainment has included…
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There are plenty of live events in Chicago, and the majority of them are available to sponsor in some way, shape, or form. From farmers markets to concerts, beer festivals to marathons, there seems to be some kind of event for every type of audience or consumer. How then, as…
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