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Ah, classic rock… It might conjure up memories of big hair or Nixon, but that’s not the case for everyone. Why? Because classic rock’s audience continues to evolve, and classic rock has become one of the most successful formats introduced in the past 25 years. Over the last few years…
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Selecting a digital marketing partner is an important decision, one that can determine whether or not your digital efforts will deliver the best ROI possible. Every potential partner will want your business, but that doesn’t always mean they’re the right fit. You need to approach the decision thoughtfully, and screen…
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David Ogilvy, considered by some to be the father of modern advertising, once said, “What you say in advertising is more important than how you say it.” While this is true — especially in the age of the informed consumer that demands transparency — your creative execution (“how you say it”)…
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Even in today’s environment of seemingly unlimited media and entertainment options, radio’s reach is unmatched across all age segments. Nielsen reports that 93% of adults listen to the radio at least weekly. When you combine this unparalleled reach with radio’s impact on recall — or your target audience’s ability to…
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With all of the cutting-edge entertainment technology available to commuters, it may seem logical that fewer would be listening to the radio on their ride to work. However, the stats tell a different story.
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As the saying goes, knowledge is power. When it comes to marketing, data is vital to understanding what worked and why, so you can make informed decisions and drive better results. But with the wealth of information and tools available to marketers today, you may find yourself swimming in a…
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