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Cost reduction is a conversation no business enjoys having. As economically savvy decision-makers, we understand the value of keeping a pulse on your budget and forecasting to safeguard against a recession. Advertising is often the first area to cut when considering scaling back costs. However, advertising consistently can safeguard your…

When temperatures are warm, many consumers look forward to vacations, enjoying their favorite summer getaways, or attending events around Chicago. That presents challenges and opportunities for marketers attempting to stay connected to their customers amidst their seasonal habits. But even if habits change, many options are available for advertisers to…

When times get tough, businesses must quickly adapt. However, some changes are not quick or easy. It can be like a ship that ignores the caution of an iceberg ahead until it is too late to make the turn. That’s why you must heed the warning signs of an economic…

Commuters represent a significant portion of radio and audio listenership. Since they spend their traveling time between work and home tuned into their favorite podcast, streaming service, or radio show, there is a wealth of opportunity for marketers to make an impression during those times. However, you must know who…

As a small business owner, you know the importance of marketing. Reaching your target customers and letting them know what you have to offer is crucial. But knowing where to start is challenging, especially when building your brand takes time to achieve. Here are some of our tips to help…

When whispers of impending recession become louder and more persistent, business owners often want to batten down the hatches, cut costs, and stop any non-essential spending. While those tactics should undoubtedly be a consideration in any plan, they shouldn’t stem from a knee-jerk reaction. That’s precisely why every company should…