Chicago Radio Proves Effective for Arlington International Racecourse


On Tuesday, May 15 at 4:29pm, more than 40 Chicagoland radio stations simultaneously aired a 60-second interview with Howard Sudberry, Senior Director of Marketing & Communications at Arlington International Racecourse. Sudberry gave his personal endorsement for radio advertising, sharing how it’s the biggest piece of Arlington’s paid media campaigns.

“Radio is really an important part of our business because we have events that go on at Arlington outside of horse racing every weekend, and with radio, we can change our message frequently.”

Sudberry highlighted how radio helps drive website visitors and showcase their calendar of community events, bringing people in throughout the year.

We think it’s really an effective way to let people know what’s going on at Arlington.”

Listen to the full interview here.

This is the latest installment in the “Chicago Radio Drives Real Results” roadblock initiative by the Radio Broadcasters of Chicagoland (RBC). Earlier this year, Chicago radio stations took over the airwaves to feature Roy Spencer, President and Owner of Perma-Seal Basement Systems, and his 30-year radio advertising success story. In 2017, roadblocks included 60-second interviews with: 

Arlington International Racecourse and those listed above are just some of many Chicago business owners leveraging the power of radio advertising. Learn moreor contact us if you’re ready to talk about your radio advertising needs.

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