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7 Reasons to Work with a Media Company for Digital Advertising

May 1, 2020

Last year,  Rainbow Fruit Power Smoothie spent three days shooting a digital ad that ultimately failed to impress. It featured the perfect cafe on a lazy Sunday morning. Millennials sat at tables enjoying their avocado toast and the company’s new power smoothie. They knew they had found the perfect formula.…

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How to Measure the Effectiveness of Your Radio Ads

April 23, 2020

Ideal radio advertising typically brings in an ROI of 12:1, which means that the profit gained from the ad is twelve times the amount of money invested to create it. Although radio advertising is generally very successful, some brands struggle to figure out how to measure the impact of their…

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What is Brand Management?

April 21, 2020

In late 2009, Toyota suffered a PR nightmare when the 911 call from a panicked driver went viral. The driver claimed his accelerator pedal was stuck and his brakes wouldn’t respond. Moments later, the car crashed into another vehicle and careened off the road into a ravine, killing the driver…

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3 Ways to Conquest New Customers

April 15, 2020

In the age of online shopping and new brands emerging every week, brand loyalty is becoming more challenging to find. Yet, with the Coronavirus ravaging the economy, brand loyalty has never been so important.

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7 Ways Cause Marketing Effects Business Profitability

April 9, 2020

When done properly, cause marketing has a huge ROI, which can make it worth the investment if you know how to approach it.

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2060 Digital’s Instagram Takeovers: What You Need to Know

April 7, 2020
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