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As an innovative ad placement method, programmatic audio continues to revolutionize how businesses reach potential customers. With complex algorithms, programmatic audio strategically places ads on podcasts and music streaming platforms, precisely targeting demographics likely to benefit from the product or service advertised. This strategic placement is similar to display ads…

Despite the flashy showings from many major corporations, marketing and branding for the holidays don’t require a ton of money to succeed. Companies can align their strategies with seasonal themes and customer intent without depleting their entire marketing budget. The holidays present a unique opportunity for businesses to get creative…

Can you imagine a billboard that changes its message and design based on who is looking at it? Welcome to the world Online, at least, that’s exactly what dynamic creative in digital ads achieves. Dynamic creative advertising, at its core, is about creating display ads with the ability to update…

Audio ads have long been able to enhance the credibility of digital ads by improving brand credibility and consumer trust. As more people rely on mobile devices for entertainment and information, the accessibility of information and access further enhances the effectiveness of audio ads. Where audio ads can uniquely captivate…

If you sense that holiday marketing campaigns seem to start earlier and earlier every year, you’re probably onto something. Holiday campaigns are highly competitive with complex branding tactics. The earlier customers start thinking about holiday marketing, the more time your company has to outrun the competition and reinforce brand loyalty.…

Audio remains a popular medium due to its flexibility and versatility. It reaches customers no matter where they are or what they are doing. It is the soundtrack of our lives, whether working, celebrating, exercising, or relaxing.  More people than ever are tuning into their preferred audio news or entertainment…