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  Economic downturns are an inevitable occurrence. Though a potential recession presents challenges for businesses, it doesn’t necessarily mean bad news for their outlook. Just as preparing a home for a storm keeps it safe, proper planning helps companies weather stormy economic times. With adequate preparation, businesses can not only…

More people are listening to streaming music and podcasts every day. In the U.S., podcast listeners will likely reach 124.5 million this year. That statistic alone illustrates that audio marketing is more important than ever. Your target customer will hear your audio message when and where they are most attentive.…

In the world of advertising, the old adage holds true: “Timing is everything.” For your ads to be effective, they must reach your audience members at crucial moments in their buyer’s journey, such as when they first realize there is a problem they need to solve or when they’re actively…

Economic uncertainty is undoubtedly a topic of concern for many consumers and a stress factor for many businesses. Like many things, education is vital to breaking through fear and anxiety. Learning what makes a company resilient during economic volatility helps owners prepare for the lean times and come out stronger…

Advertisers who want to expand the reach and effectiveness of their marketing campaigns should seriously consider investing in audio ads. Audio ads can be exceptionally memorable and boost your brand’s credibility. They can also increase the impact of ads distributed through other mediums, like television, OTT, and social media.  Let’s…

  It’s hard to believe 2022 is coming to a close. With its many ups and downs, we hope that it has made the people and businesses stronger and more enterprising. Another year behind us brings challenges, but it also brings opportunities to innovate and adapt to our ever-changing industries.…