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Endorsements have always been a popular means of advertising, long before the term influencer became part of everyday conversation. Paul Harvey, a radio broadcaster that hosted the wildly popular and long-running show The Rest of the Story from 1951 to 2008, was one of the most recognized celebrity endorsers of products…Read More
Companies rely on top talent to thrive and grow. If you have doubts about the validity of that statement, think about how many times you chose to skip working with a particular company because of their reputation for terrible customer service or how many times you returned to a store where…Read More
Different generations respond better to different types of marketing. While multiple factors can shape your buyer personas and diverse groups in your audience, generations are one of the most vital factors to consider. It can help guide everything from what channels you use, the crafting of different messages and more. Various radio stations, for example…Read More
Too often, business owners focus only on reducing costs and maximizing efficiencies, forgetting that marketing drives increased sales that contribute to business growth. Though companies can attribute 44% of their overall revenue in 2021 to their marketers, the marketing budget is often the first thing cut during economic turmoil. Taking a myopic approach to only one aspect…Read More
Marketing is a term that encompasses the tools, techniques, and strategies that make consumers aware of your products or services. Targeted marketing focuses efforts on customers most likely to be interested in what you have to offer. However, it is much more than simply flashing a brand logo or product…Read More
A well-crafted marketing campaign is the result of significant research, planning, and strategy. The average consumer will never know the effort it takes to present the polished appearance they see. However, it is that extensive planning that makes it look seamless and effortless. The campaign prequel is not only your…Read More
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