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Does Traditional Advertising Affect Millennials?

July 14, 2020
Does Traditional Advertising Affect Millennials

Avenues for reaching millennial consumers are numerous today, and these buyers enjoy effortless access to advertising. Thanks to capabilities like geo-fencing, shoppers are targeted on every website, channel, or app they visit on any device they use. Businesses can even send push notifications to customers’ cell phones as they enter…

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4 Parts of a Brand Awareness Campaign

July 8, 2020
4 Parts of a Brand Awareness Campaign

Brand equity is the goal of every marketer for their clients. Brand equity refers to the premium value that consumers assign to a product or a service simply because the product/service carries a recognizable name. Consumers do not assign such premium value to a similar generic product or an unknown…

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The Four Cs of Cause Marketing

July 2, 2020
The Four Cs of Cause Marketing

All brands want to attract new customers and retain long-term customers. Both are laudable goals that require customers to discriminate among offered products and to exhibit customer loyalty. When done correctly, cause marketing can result in a major boost to profitability as well as brand loyalty. A relatively recent innovation…

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How to Handle Marketing Creative

June 30, 2020
How to Handle Marketing Creative

Take a moment to think about the countless media messages that an average person receives in a single day. Those media messages come from a multitude of sources: TV, Radio, OTT, social media, text messages, and just plain old browsing the internet. Media messages bombard our target audience members every…

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3 Parts of the New Consumer Journey

June 25, 2020
3 Parts of the New Consumer Journey

A consumer’s journey today starts with an awareness of a personal need, then moves on to the consideration of available options, and finally culminates in the consumer’s decision to buy. Not so long ago, sellers stimulated the traditional consumer journey through a combination of marketing techniques that included television, billboards,…

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Does Traditional Marketing Still Work?

June 22, 2020
Does Traditional Marketing Still Work

While traditional marketing continues to thrive, new technology is expanding the realm of what is possible. The tactic of combining traditional and digital marketing channels has seen a renaissance. A large part of that is due to innovations such as OTT.

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