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Steps to Integrating Audio to Boost Advertising Results

October 28, 2021
Integrating Audio

As more of our daily lives occur online, between streaming, working, shopping, and social media, audio ads have gained popularity and prevalence. The audio soundtrack is the star of these types of creatives, whether or not they have a visual component. Like radio ads, they have a unique ability to reach customers and highlight…

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What is the Purpose of Brand Awareness?

October 25, 2021
Purpose of Brand Awareness

If you have a for-profit business, sales are what keep your physical or virtual doors open. But what you may not realize is that sales are also what cements the relationship you have with your customers. You are, after all, fulfilling their needs with your products or services. However, it…

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What Are the Advantages of Podcasts?

October 14, 2021

Podcasts have become increasingly prevalent in recent years. They cover everything from lifestyle to politics to true crime and more. Podcasts are incredibly popular from the entertainment aspect, but they also extend radio show life by reaching new audiences who cannot join the show during its live broadcast. They are easy to produce,…

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What Are Some Digital Marketing Goals and Metrics?

October 12, 2021

How many times has an intriguing ad caught your attention while Googling or scrolling through your social feed? Chances are you’ve clicked on many of them, almost compelled to find out more about the item or business. Did you instantly take notice when you realized an ad promoted something you just heard…

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5 Ways You Can Stand Out with Holiday Marketing

October 6, 2021
Holiday Marketing

The holidays have a way of bringing out the inner child in most of us. The seasons bring a sense of excitement, camaraderie, and a spirit of giving that brings us together, whether it’s cooking for your friends during summer holidays, trading gifts at Christmas, or toasting the New Year…

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What’s The Difference Between Brand vs. Branding?

September 30, 2021
Brand vs. Branding

Too often, people use the terms “brand” and “branding” interchangeably, but that doesn’t infer the proper meaning. One term is an image, while the other is an action. It may be clearer to compare it to the popular term “adulting.” While an adult is much more than just a person of legal age, the similar but very different…

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