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As more of our daily lives occur online, between streaming, working, shopping, and social media, audio ads have gained popularity and prevalence. The audio soundtrack is the star of these types of creatives, whether or not they have a visual component. Like radio ads, they have a unique ability to reach customers and highlight…Read More
If you have a for-profit business, sales are what keep your physical or virtual doors open. But what you may not realize is that sales are also what cements the relationship you have with your customers. You are, after all, fulfilling their needs with your products or services. However, it…Read More
Podcasts have become increasingly prevalent in recent years. They cover everything from lifestyle to politics to true crime and more. Podcasts are incredibly popular from the entertainment aspect, but they also extend radio show life by reaching new audiences who cannot join the show during its live broadcast. They are easy to produce,…Read More
How many times has an intriguing ad caught your attention while Googling or scrolling through your social feed? Chances are you’ve clicked on many of them, almost compelled to find out more about the item or business. Did you instantly take notice when you realized an ad promoted something you just heard…Read More
The holidays have a way of bringing out the inner child in most of us. The seasons bring a sense of excitement, camaraderie, and a spirit of giving that brings us together, whether it’s cooking for your friends during summer holidays, trading gifts at Christmas, or toasting the New Year…Read More
Too often, people use the terms “brand” and “branding” interchangeably, but that doesn’t infer the proper meaning. One term is an image, while the other is an action. It may be clearer to compare it to the popular term “adulting.” While an adult is much more than just a person of legal age, the similar but very different…Read More
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