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How to Do Video Marketing in Chicago

August 17, 2021
Video Marketing in Chicago

Video marketing is becoming increasingly popular, particularly among younger audiences. Internet users, in general, spend 6 hours and 48 minutes each week watching videos online. For younger viewers age 18-29, 76% watch videos on Instagram, 75% also use Snapchat, and 55% report viewing on Tik Tok. Video enables consumers to put a face…

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How to Advertise Your Furniture Store In The Modern Age

August 10, 2021
How to Advertise Furniture

The furniture industry is shifting. Like many other businesses, they need to pivot their marketing approach to engage new audiences and embrace new ways to shop. Many consumers love looking at furniture, whether in stores or online, even when they aren’t ready to make a purchase. Furniture marketing depends on making a…

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Measuring Your Marketing ROI

August 4, 2021
Measuring your marketing ROI

ROI or Return on Investment is the result of a formula that determines the profitability of a cash outlay. You can calculate the ROI of a marketing investment by subtracting the initial investment cost from the final value to get the net return. Divide the net return by the total…

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What’s the difference between brand marketing and direct response marketing?

July 29, 2021
brand marketing vs direct response marketing

Brand marketing and direct response are very different marketing strategies. Brand marketing is what Apple, Nike, and many others excel in. That type of ad spend is designed to make brands top of mind for consumers by reinforcing an idea or image. The idea with this strategy is when you need…

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What Your Social Media Says to Employee Candidates

July 27, 2021
Social Media and Employees

Social media is an important tool for presenting your brand to the public. It is an excellent way to create a positive impression with customers but what you may not realize is that it is also highly effective at attracting employees. With the increasing prevalence of social networks and the…

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Retargeting Techniques To Reach Your Customers

July 22, 2021
retargeting strategy

If you’ve ever visited a website to look at a product and left only to have an ad for that product show up later, you’ve experienced retargeting. A retargeting campaign keeps your product or brand top-of-mind when a visitor leaves your site without purchasing. These ads not only encourage the visitor to come back…

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