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6 Emerging Channels to Add to Your Marketing Strategy in 2020

March 31, 2020

If you want to stand out with your marketing strategies throughout 2020 and beyond, you’ll need to target the channels that give you a competitive advantage. Channels such as podcasts and Reddit are among the most popular for many businesses, but the following are some channels that you should consider…

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Keeping Customers Close, Comforted and Connected during the Social Distancing

March 26, 2020

Social distancing means individuals across society must suppress their hard-wired impulses for human connections. This includes seeking contact with their friends, physically touching others, and socializing in a group. Your business can play a large part of helping your customers deal with social distancing. The following are tips to help…

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7 Marketing Tips for Surviving the Coronavirus Outbreak

March 24, 2020

The Coronavirus outbreak has turned the world upside down. Many around the world are facing job and income challenges due to the outbreak. However, there are steps you can take to blunt the effects of the Coronavirus while minimizing lost momentum that previous advertising campaigns and outreach efforts have gained.

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How to Use Smart Speakers as a Marketing Channel

March 18, 2020

An eager car buyer looks over to their speaker and asks “Alexa, where’s the nearest Honda dealership?” The speaker replies “The nearest Honda dealership is on 123 Main Street.” Wouldn’t it be great if home and office speakers were advertising your business listing too?

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2060 Digital’s Rethink Your Call-to-Action and Revolutionize Your Digital Display Ads

March 12, 2020

  When it comes to digital display ads, perhaps nothing else has more of a direct impact on your click-through and conversion rates than your call-to-action (CTA). Without a clear and compelling CTA, you’re going to have a much more challenging time converting website visitors into qualified leads or paying…

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Did Video Kill the Radio Star?

March 10, 2020

On August 1, 1981, MTV arrived on American screens promising a new era of music- while music videos had existed and been aired on television in the 70s, MTV was pitched as “music television,” broadcasting only music videos.  The first music video broadcast on MTV heralded a change in the…

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