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Chicagoland consumers respond to radio ads, but only when presented in particular ways. They value their local communities, are fiercely loyal, and want to spend their time and money supporting the surrounding businesses. Chicago listeners are serious about their city and their sports, so make sure you don’t represent the…Read More
While you may see slight variations in what the acronym stands for, everyone can agree that a SMART goal is one that establishes a clearly defined metric. The words for each letter may be slightly different among sources, but they converge to relay the same characteristics regardless of the version.…Read More
Every advertising medium has its own jargon. Knowing the language will help you get the coverage and market in radio advertising you really want without being overwhelmed. Even more importantly, it can help you measure the success of your radio-based campaign. Start with these ten terms that are some of…Read More
When uncertainty strikes, many marketing instincts gravitate towards waiting out the change until the outcome is clear and conceivable. Although it may be easier, this tactic can be more harmful than beneficial in the long run. Due to being blindsided by the pandemic, many companies have resorted to pausing their…Read More
With 272 million Americans listening to the radio every week, radio advertising’s benefits are hard to ignore. Radio ads can catch consumers when they are the most susceptible to marketing information. They target specific demographics and audience segments, allowing companies to create highly optimized ad campaigns.Read More
As we leave 2020 behind with a sigh of relief, you should be ready with a campaign planning checklist to make sure you are poised to capitalize on the marketing trends for 2021. There are many examples of growing interest in activism and solidarity after brands like Nike, Cotton On,…Read More