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Top Blog Posts in 2021

December 31, 2021
top-performing blogs of 2021

2021 was a year of turmoil, change, and growth.  We hope that those ups and downs made you more innovative, responsive, and more adaptive to the evolving business landscapes. We’re proud to have helped our clients and all the people of Chicago learn and grow their businesses. We’d like to take a moment to…

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How to Make Your Impactful Live Read Ads Even Better

December 21, 2021
Impactful Live Read Ads

Radio has the #1 reach medium in the U.S, influencing  88% of adults 18 and over and helping your customers learn about your products. Radio advertising is effective for both small local markets and large, national ones. It is a highly effective way to leverage loyal listening audiences of favorite radio hosts.   Ads can be pre-recorded or…

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How to Measure Radio Listeners

December 16, 2021
Measuring Radio Listeners

Broadcast radio is what most of us grew up with, forming the soundtrack of our childhoods, adolescence, and all of the happy and sad events in-between and since. If you want to know how common the influence of radio is, start humming some famous jingles or your favorite road trip song and see…

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4 Musts for 2022 Marketing Planning

December 8, 2021
4 Musts for 2022 Marketing Planning

2020 and 2021 were years of profound change that required marketers to stay agile and adjust quickly. Having navigated those turbulent waters,  marketers can now apply those hard-earned lessons to 2022 planning. It would be nice to say that everything is back to normal and the pandemic is a bad memory, but unfortunately,…

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Mistakes Not to Make with your Endorsement Ads

December 2, 2021
Endorsement Ads Mistakes

Endorsements have always been a popular means of advertising, long before the term influencer became part of everyday conversation. Paul Harvey, a radio broadcaster that hosted the wildly popular and long-running show The Rest of the Story from 1951 to 2008, was one of the most recognized celebrity endorsers of products…

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Recruitment Advertising: How to Stand Out

November 23, 2021
Recruitment Advertising: How to Stand Out

Companies rely on top talent to thrive and grow. If you have doubts about the validity of that statement, think about how many times you chose to skip working with a particular company because of their reputation for terrible customer service or how many times you returned to a store where…

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