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A common question to come across is how applicable cause marketing is to small and medium-sized businesses in Chicago. The truth is, every company that sells a product or service can benefit from a cause marketing strategy. People want to see more good in the world and expect companies to…
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The return on investment (ROI) of radio advertising remains high. Radio ad ROI remains as high as $12 in sales per ad dollar with a successful campaign. Returns can be even higher when combined with digital advertising techniques, and one of the best examples of this is the partnership between…
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Social media allows your brand to communicate directly with customers and broaden your brand awareness within your target market. There are more than two billion social media users, and the number is still increasing at a rate of about 11 new users a second.
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Nothing turns strangers into clientele for local businesses like radio. Many Chicago businesses would struggle without the visibility that radio ads give them. Approximately 92% of Americans over the age of 12, or more than 240 million people, listen to the radio each week.
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The Chicago Auto Show is the largest consumer automotive event in North America. This is the holy grail of targeted advertising for any business even obliquely associated with vehicles. Sponsors of a recent show included State Farm Insurance, Cooper Tires, Cars.com, and Turtle Wax. Advertisers included well-known automakers like Ford,…
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The amount that businesses spend on brand sponsorship continues to increase every year. Research from Statista found that global sponsorship spending increased from $62.7 billion in 2017 to $65.8 billion in 2018. As more companies invest in sponsorships, it’s important to consider how sponsorships can play into increasing brand awareness.…
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