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As an HVAC business, you know that there are a variety of tactics you can use to effectively market your brand. Vehicle wrapping is common, and many companies come up with a catchy slogan or even a clever jingle about the comfort they can bring to their customers’ homes. In…
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Most small business owners understand the importance of social media marketing for building brand awareness and engaging with customers. What you may not know is how important it is to make your social media strategy an integrated part of your overall marketing strategy, with goals that are measurable and achievable and a…
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In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand…
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Radio is an undeniably powerful medium for advertisers, reaching 93% of Americans at home, at work, in their cars when they’re driving to stores and restaurants—everywhere. Broadcasters in Chicago, including Hubbard Chicago, came together earlier this month to make that loud and clear.
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Fueled by an improving economy and growth in both jobs and wages, the home improvement industry is seeing an increase in demand and sales, and the outlook for home improvement growth is holding steady and even showing signs of improving. If you’re in the home improvement industry, understanding the nature…
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Finding radio advertising gold is not always easy, but there are a few things to avoid at all costs when planning and producing your radio creative. That’s why we’ve developed the following infographic—to give you a quick look at some common (but potentially disastrous) mistakes marketers make with their radio…
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