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As a business, having a company website is a must, but you probably already know that. It’s hard to stand out amidst the competition or contend with market forces like Amazon if you don’t. But simply having a website isn’t enough, even if you primarily use your site to generate…Read More
There’s no question about it: Video is taking over. It’s predicted that video will represent over 80% of all internet traffic by 2019, and over 85% of traffic in the U.S. Video can be a powerful tool for businesses across industries—to grow awareness and share brand stories, educate and explain,…Read More
For advertisers, long commercial breaks are a legitimate concern. A long break can mean that your radio commercial will get lost in the mix, wasting your investment in the strategy and creative behind your spot. At the same time, listeners expect to hear commercials when they tune in and even…Read More
Radio advertising can provide solid ROI for home improvement businesses. In fact, research from Nielsen indicates that for every $1 invested in radio, home improvement companies see $9 of incremental sales. Chicago home improvement business owners are capitalizing on radio’s proven results. Roy Spencer, President and Owner of Perma-Seal Basement…Read More
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