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How Radio is Changing and What We Won’t Budge On Most of the time when you turn the radio on today, what you’ll hear is pre-recorded. Some media companies even use the same voice in every one of their markets. They’re using talent that’s not only not local—but located nowhere…
Read MoreA recent study from Nielsen has reaffirmed the power of radio in 2017. Yet as we close in on the holidays and prepare to close out the year, it’s safe to say many home improvement business owners aren’t thinking about radio advertising’s effectiveness. It may even seem like the time…
Read MoreFor 65 years, the day after Thanksgiving has been regarded as the beginning of the holiday shopping season. Retailers have come to count on Black Friday to set the pace for holiday sales, and as competition for customers has increased, stores have begun to open earlier and earlier, with some…
Read More2017 has given Chicago marketers and business owners alike plenty to be thankful for. With new tools and solutions designed to meet shifting consumer preferences and trends, marketing can now be more personal and more convenient than ever before—meaning it can be even more effective. In today’s post, we’ve collected…
Read MoreOftentimes, what can make or break your radio advertising success is the partner you choose. At Hubbard Chicago, our mission is to help Chicago business owners and marketers find the right solutions that help them improve their results and grow their business. Our experience has shown us that there are certain…
Read MoreAs a business owner or marketer, you probably have a good handle on the language of marketing. But maybe you’re not fluent in digital advertising jargon or radio speak, or you’ve run into the occasional acronym that requires a Google search. We’ve all been there, especially as new digital platforms…
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